Study reveals African-American teens’ distinct online behavior

fotolia_76948368Pew Research Center just released a new report: Teens, Social Media, and Technology Overview 2015; which had a few intriguing revelations that can be used to help monitor and effectively engage teens.

Here are some key findings:

  • African-American teens are more likely to have a smart phone
  • Facebook remains most popular social media platform, especially amongst lower-moderate income teens
  • Girls dominant visually-oriented social media platforms
  • African-American young people more likely to use apps (Kik) to text, versus SMS

Along with these findings, it is helpful to understand what this study reveals about the social-economic and socio-behavioral correlations. Why are Black teens, regardless of income, more likely to have a smartphone? What kind of behaviors and messages are they sharing across these platforms? It is also imperative for teens to be aware and examine the findings and how they are relevant to themselves and their peers. It’s always quite an interesting conversation when I guide teens to examine these type of study results in my OMG: Social Media Mindless Behavior© workshops. So much of their behaviors are socialized and group think, watching them take a critical lens to their individual motivations can be empowering.

For many adults, it is just as imperative to know where our teens are hanging out online as it is in their physical lives. Being aware of their online habits and hangouts is a powerful tool in monitoring their behavior and keeping them safe. Plus it’s always cool to be in the know if your goal is to stay connected to them.

The full release can be found here.

I’d love to hear your thoughts on this:

Are any of the findings surprising?

Are you actively engaging/monitoring your teens online or is this a challenge?

Did you find this report helpful at all?

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