You can’t consume beauty: Lupita…an image of hope!

And so I hope that my presence on your screens and in the magazines may lead you, young girl, on a similar journey. That you will feel the validation of your external beauty but also get to the deeper business of being beautiful inside. There is no shade in that beauty. ” Lupita Nyong’o-Essence Women in Hollywood 

Courtesy of chikaoduahblog.com

Courtesy of chikaoduahblog.com

Her face is everywhere these days…whether you have seen the film that catapulted her onto magazine covers and household television screens, or if you rely on newscasters to help you pronounce her name, one thing is for sure: the world knows Lupita, Oscar-winning actress…and wounded healer.

It’s funny…this game of life in our society. Just one instance can land us in our dreams, exalted by the masses despite ourselves. Never mind the struggles we have on the climb up, the nightmares that can include half a girlhood spent in self-loathing for not fitting the beauty standards of the western world, for being  poor, being uneducated….for just not being anything other than yourself.

Still, the right lighting or role, a chance conversation tucks all that in and the world is now ready to accept you, sans your struggle.

And so many buy into it, never to speak of their struggle; either they surgically deny it or cover it up with glitter and studded diamonds, entourages and pseudo diva attitudes. So when one uses their platform, as Lupita has, to boldly acknowledge her struggle and her journey to self love; it is rather shocking when that bold nature is then used as a springboard for a few (well now a worldwide movement) to insist on feeding a beast that too often exploits and  conflates the value of those who consume its fruit…yes I’m talking the #LupitaForMac campaign.

Very astute and influential Black WOMEN took to twitter and IG to assemble the bandwagon calling for MAC cosmetic company to create a Lupita line, which was well received…the call was directed to the Mac Cosmetics Twitter account. Not quite certain if MAC has answered, however that is not the point of this piece.

And let me state for the record, I AM NOT AGAINST MAC CREATING A LINE FOR LUPITA NYONG’O.

This is not that.

However, I want us to consider Lupita’s speech delivered at the Essence Women of Hollywood Luncheon. She had a message for young girls, those girls like herself who are struggling to love what the mirror says beyond what media spins about beauty. As she stated with much conviction, “beauty cannot be consumed” and “…get to the deeper business inside…”

These phrases push me to plead with our sisters, the ones who have healed the “ugly scar” of self hatred, the ones whose frequent shopping splurges easily take them into department stores with shiny and colorful makeup counters, lip-gloss popping and foundation dabbing at counters boldly proclaiming brands like MAC, Clinique, Estee Lauder, etc. That these ladies might remember the wounded girl child still in search of the love on the inside. The young girl whose idea of shopping for makeup and beauty products rarely if ever involve revolving doors opening to a world of shining glamour but more likely than not relegated to peering through  dimly-lit, crowded shelves of an asian-owned beauty supply store. Stores which upon her entry, demand she leave all her bags at the front counter and only allow her one companion at a time. She gives up her hard to come by dollars only to receive little respect in return.

Let’s change this narrative. Let us put out the call for girls who love chemistry sets and those who love makeup to do a mashup and create a line of makeup which Lupita (or any number of high-profile Black women) can endorse. Let us apply the “for us by us” philosophy and BUSINESS model.

I’m willing to bet somewhere out there a girl has been mixing colors and products trying to get the right look for her skin tone. She’s been giving it away as gifts to loved ones and probably selling a few jars here and there. Imagine the boost her enterprising dream would get if she were to be discovered and pushed as so many do for brand names like MAC.

But I know I am probably being unrealistic, right? I mean who cares about those girls, after all, this is about the ones who can AFFORD MAC anyway. Right? Well….okay. I get it. I know what it is, especially when I see the comparative statements regarding Lorde’s new Mac line as justification to why Lupita deserves it. Hmmm, we cannot escape it no matter how hard we try; the deserving, good-enough factor always creeps in.

Still, I’d hope if the push continues for #LupitaforMac that there are a few other asks to be considered, such as:

  • Proceeds go towards scholarship for African-American girls studying chemistry
  • A reality show is created to discover the next make-up artist (hey why not, they have cake baking shows, home decorating, fashion designer, etc.) The prize is an internship/job working on the next MAC line for Lupita
  • Proceeds benefit summer camps for girls of color that fortifies self-esteem and beauty beyond the external

Of course this is only the way I must view things, as I have too much engagement with girls like me who are growing up in poverty and limiting environments. I know they need a deeper connection.

I’m known to be a little intense. Perhaps this is the case here. What do you think? And when you have a moment, do a Google image search of the terms, “black girls makeup beauty toy set.” Are you shocked that there is not one picture of Black girls playing in makeup? Leave off the toy set and see what you get? Surprised? Will we, too continue to lock out of beauty dreams?

Please share any organizations or programs that focus on girls STEM and enterprise, especially related to chemistry.

Here’s Lupita’s full speech:

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One response

  1. I don’t know how I got to this post really. I was scrolling through someone’s TTL when I saw the LupitaforMAC campaign. I was oblivious for days. I’ll just say it was cosmic that I got to your piece because I didn’t click on it intentionally. While reading the tweets & viewing some photos I kept thinking, but MAC is a big corporation, not black owned, we don’t gain anything from enriching it. Then I thought, I hoped all proceeds would go to educating girls in east Africa or some other educational movement that Lupita approved. Then I figured what might sit better with the people who pushed for the campaign in the first place – mainly African-American women – was if it served African-American girls rather than foreign needs. I do admire Yaba Blay’s Pretty Period project. Of course these things are nuanced. Much more that can be expressed via twitter. But I also thought it was odd educated feminists were so active with this because well, MAC is a big corporation, not black owned, we don’t gain anything from enriching it. But you’ve made that point more eloquently. They, as other companies, are complicit in strengthening the messages against dark-skinned beauty, until it was decided we were beautiful. So it’s ironic and I’m cynical about the campaign even though I love the brilliance and beauty that is Lupita Nyong’o. We’ll see where this ends, for her and for MAC. Final thought: I clicked on this and read it 15 hours ago. I returned to the link this morning and I’m surprised no one has commented. Interesting indeed.

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